The Vineyard Di Norma

For the branding of Vineyard di Norma, we aimed to capture the authentic, family-centered spirit of the restaurant while reflecting its modern take on Italian cuisine. Chef Luke Prosseda’s deep-rooted connection to his Italian heritage and culinary traditions, passed down from his grandfather in Norma, Italy, became the foundation of the brand’s story. We created a cohesive visual identity that evokes warmth, tradition, and a passion for quality, while also incorporating elements of modern design to align with their unique, farm-to-table approach. The branding emphasizes the restaurant’s commitment to handmade, locally sourced ingredients and distinctive wine and cocktail offerings, ensuring that every detail, from the logo to the menu design, enhances the customer’s dining experience.